What does the term 'market price' refer to in the menu context?

In the context of menu pricing, the term 'market price' specifically refers to the price that is influenced by the availability of seafood or other perishable items. It indicates that the cost of the item varies from week to week based on what is available in the market, taking into account factors such as supply and demand, seasonality, and freshness of the product.

When seafood availability fluctuates—due to factors like catch sizes, weather conditions, or even changes in consumer trends—the market price reflects these dynamics. This approach helps restaurants manage costs while offering fresh and seasonal menu options to customers. Setting prices based on weekly changes ensures that customers receive up-to-date pricing that accurately reflects the current market conditions, making it a responsible and transparent way to communicate value.